Monetising Mobile & Digital Engagement: Tola Mobile & Vodafone Host Event for Leading Mobile & Payments Industry Professionals

Posted by Melanie Horsford on Oct 11, 2017 10:36:58 AM
Melanie Horsford
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We are thrilled that our Monetising Mobile & Digital Engagement Event with Vodafone on Wednesday 4th October was a great success, with over 80 leading industry professionals from Mobile, Payments and Telecoms coming together to discuss the latest news and insights. (1)-1

The interactive event, which took place at Euston Square in London, saw senior e-commerce and payment platform professionals explore the future of mobile payments and digital commerce with spokespeople from the likes of Facebook, Vodafone and Wi-Q taking to the stage. Dave Stephens, Head of B2B Enablers at Vodafone presented its Charge to Bill service and how it helps partners using the service, to turn visitors into customers. Next we had Chief Innovation Officer, Bill McKimm from Iorma who discussed how digital is increasing customer expectations the development of the payments landscape.

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“Companies are struggling to re-organise themselves, and there’s a huge innovative change coming in the next 10 years” - Bill McKimm, Iorma

Mark Challinor from Trinity Mirror detailed the benefits of a mobile wallet and how brands can maximise media opportunities through digital commerce. Graham Cornhill from Wi-Q discussed the benefits of convergence in disruptive technology and the challenges that face the industry when bringing it to market.

Finbarr O’Mahony from Facebook then addressed whether loyalty amongst consumers was dead and how social media can provide a good platform for reaching your target market & divulging in to core data. (2)

“Loyalty is not dead. It’s thriving and rooted in emotion with 77% of people surveyed returning to same brands again and again” - Finbarr O’Mahony, Facebook

Our Head of Product at Tola Mobile, Simon Pepper introduced us to the Tola Wallet and gave key insights into the impact PSD2 on the payments industry. There was also a live demonstration of our mobile payment system. The last talk of the day came from Nigel Alexander, Marketing Manager at Phonovation who gave us a really exciting talk about the growth of mobile gaming payments through buygamecredit and Tola mobile pay.

The talks were followed by a panel discussion with Simon Pepper, Patience Tagborlo, Dave Stephens and Bill McKimm on the impact of PSD2, chaired by Ruth Milligan, the Head of TechUK’s Financial Services and Payments programme. The panel covered some interesting insights for the mobile payments industry and how PSD2 is a real opportunity for moving out of digital services and into a new era. (1)

“It’s time for the old players to step out of the market, and the new players to come in for some healthy competition.” Simon Pepper goes on to say “It is happening. It will impact the payment organisations that don’t have the e-money license and they’ll have to operate within the exclusions and come under the limits and service limitation of PSD2”.


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Topics: Direct Carrier Billing, PSD2, Tola Wallet, Mobile payments, mobile payment systems, mobile money, #TolaMobileMoney