Direct carrier billing is a different way of charging for goods or services via your mobile phone bill. Regardless of how sophisticated your phone is, it works with any type and if it doesn't have all the 'bells and whistles' ie like in Africa - SMS texting still works. The only thing needed to confirm payment is access to a mobile network provider.
Direct Billing Gateway allows you to change users for app and content services directly to their phone bill, creating a seamless and frictionless purchase process.
So how does it work?
The consumer chooses the mobile billing option during checkout at an ecommerce site or something such as www.buygamecredit.com on a gaming site to make a payment. All the consumer needs to provide is their mobile phone number and authentication involving a PIN is sent for confirmation of payment, the consumer's mobile account is charged for the purchase.
It is a true alternative payment method that does not require the use of credit/debit cards or re-registration at an online payment solution such as PayPal, thus bypassing banks and credit card companies altogether.
So why Direct Carrier Billing?
- Secure - no personal data gets transmitted and is a truly reliable way to reduce fraud
- Bigger payment coverage in less developed countries
- Ease of payment and simplicity
- Speed of payment - matter of seconds, with a better check-out experience for your customers
- In emerging markets like East Africa, direct carrier billing is often the only way for people to purchase or receive funds
- Tola Mobile facilitates payments between merchants, consumers and mobile network operators
- Merchant payment - at the end of each month, payment is made to the merchants' bank for all consumer purchases via mobile phone number
- Tola Mobile takes care of integration (simpple PI), business development and operational support
At Money2020 in June there were a lot of conversations around POS systems and the need to make changes with regards to new solutions. Direct Carrier mobile payments via POS is where the next opportunities are.
June2017 - Melanie Horsford