Melanie Horsford

Melanie Horsford
Melanie is responsible for driving Tola’s marketing strategy for African and European markets. She has 15 years’ experience in business and consumer marketing. Prior to joining us in 2017, she was the Global Marketing Manager at ProLabs, a global B2B IT hardware company, and was responsible for strategy in Europe, America, Africa and Asia.
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Payment Punch Up - 'Mobile is back in vogue for 2018'

Posted by Melanie Horsford on Oct 27, 2017 1:32:30 PM

Simon Pepper (Tola Mobile) vs Darren Dineen (Festy)

Hosted by EPA


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Topics: Direct Carrier Billing

Highlights from Monetising Mobile & Digital Engagement Event

Posted by Melanie Horsford on Oct 18, 2017 12:39:15 PM

Following on from our blog post last week, our highlights video from Monetising Mobile & Digital Engagement features clips from our CEO Shane Leahy, key speakers including Dave Stephens from Vodafone, Bill McKimm from Iroma & Finbarr O'Mahony from Facebook and the panel discussion on the impact of PSD2. We are very pleased on how successful the day was with Vodafone and look forward to future events.

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Topics: PSD2, Mobile payments, mobile, #TolaMobileMoney

Monetising Mobile & Digital Engagement: Tola Mobile & Vodafone Host Event for Leading Mobile & Payments Industry Professionals

Posted by Melanie Horsford on Oct 11, 2017 10:36:58 AM

We are thrilled that our Monetising Mobile & Digital Engagement Event with Vodafone on Wednesday 4th October was a great success, with over 80 leading industry professionals from Mobile, Payments and Telecoms coming together to discuss the latest news and insights.

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Topics: Direct Carrier Billing, PSD2, Tola Wallet, Mobile payments, mobile payment systems, mobile money, #TolaMobileMoney

Wake Up & Smell the African E-Commerce Coffee

Posted by Melanie Horsford on Aug 15, 2017 12:34:52 PM

Are you looking for new markets in Africa?

There’s enormous growth potential for African e-commerce  – by 2025, online purchases could account for 10% of retail sales in the continent’s largest economies, according to research from McKinsey.

This is no surprise when you consider how much people use the internet worldwide. The Mobile Money 2017 report by GSMA found that the number of people accessing the internet on mobile devices has doubled over the past 5 years to 3.6 billion, and will rise to 4.7 billion by 2020. That’s equivalent to 60% of the global population.

When you add these trends to the lack of effective bricks-and-mortar stores in Africa, mobile-friendly e-commerce becomes a key opportunity for retailers looking to expand and reach new customers.

And that’s where e-wallets come in – a way for you to reach 1 billion people in Africa who have mobile phones but don’t have bank accounts or credit cards.

 Find out more about Tola Mobile

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Topics: Africa, Ecommerce, Tola Wallet

What are the benefits of mobile payments in Africa?

Posted by Melanie Horsford on Aug 15, 2017 11:37:13 AM

The growth of mobile payment systems in Africa is skyrocketing at an astounding rate

In 2002, only 3% of people on the entire continent had mobile phones; by 2010, that had increased to 48%. The GSMA’s latest Mobile Economy report highlights that at the end of 2016, 65% of the world’s population had a mobile subscription, with this total set to reach 5 billion by mid-2017. By 2020, it is anticipated that almost 860 million new subscribers will be added, taking the global penetration rate to 73%.

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Topics: Africa, Tola Wallet, Mobile payments, mobile payment systems